
The The Big Chicken was built in 1963 by
S.R. "Tubby" Davis as a method of advertising a restaurant on U.S. 41, a main
thoroughfare through Marietta, Georgia.
At seven stories, it was one of tallest structures in Marietta at the time. The
Big Chicken quickly became a landmark for people traveling by car.
Directions were often given, to "turn right at the Big Chicken" or, something
was just "one mile from the Big Chicken." Folklore has it that even airline
pilots used it as a navigational landmark.
The 56 feet high structure was designed by an unidentified Georgia Tech
architectural student. It was initially designed to withstand 100 mph winds,
with operating eyes, beak and a comb which moved with any passing breeze.
Although the structure was sturdy, the mechanical movements when the eyes and
beak moved created excessive vibration, sometimes to the extent of breaking
windows. At some point the owners did discontinue efforts to keep the mechanics
operating.
The unit was fabricated by Atlantic Steel and erected at the site of the Johnny
Reb's Chick, Chuck and Shake, which was a drive-in chicken and hamburger
restaurant.
In 1966 S.R. Davis sold the restaurant to this brother A.T. Davis who owned one
of the early Kentucky Fried Chicken franchises.
In 1974 Kentucky Fried Chicken (K.F.C.) leased the restaurant which was one of
the highest dollar volume K.F.C. operations until the construction of I-75
parallel to U.S. 41 relocated the traffic through the area.
In January 1993, heavy winds damaged the Big Chicken with sheet metal being
ripped off of the structure. At the time, K.F.C. voiced concern over repairing
the structure, and after overwhelming public support, not just in Marietta but
around the entire metro area, K.F.C. did repair the structure, and also made the
beak and eye mechanics operational.
People were overjoyed that their beloved Big Chicken was saved.
It continues to be a big tourism attraction for Marietta.
In fact, visitors now can purchase the various menu items available at K.F.C.
restaurants and view historic materials, including pieces of the original
structure maintained on display. Also, visitors may now purchase souvenirs and
gifts from the Gift Shop located in the restaurant.
Location: The Big Chicken is located at US 41 and Roswell Street.